It became known that the leader News Corp. Rupert Murdoch and CEO Apple Steve Jobs agreed to create a fundamentally new format, perfect for a digital news publication, in other words, a digital newspaper.
Digital newspaper (we are talking about Daily) will be perfectly adapted for portable devices Apple and will be able to provide its readers with some convenience that already existing digital publications could not provide. It is expected that the cost of a weekly subscription will be only $ 1, which should attract many readers to the project. News Corp. already provides its readers with access to paid content, but this service is not popular enough, because many do not want to pay for what they can find on the Internet for free. In the case of an easy-to-read format specially adapted for a tablet computer, consumer interest can be much higher.
The programmers made sure that using the digital newspaper was as convenient as possible. For example, updates will occur automatically as soon as the device accesses the Internet. But of particular interest is the fact that Daily is not just an adaptation of a printed publication to a digital form, but a separate publishing house, with its own staff of journalists and editors.