Information Agency News Internationalwho owns newspapers such as The Times, The Sunday Times и The Sun, has launched an advertising campaign that aims to highlight the effectiveness of retail printing.
Based on research carried out Microsoft, together with Brand Science, News International begins to exhibit outdoor advertising, which should show the power of print media. According to the agency, for every £1 sterling invested in newspaper and magazine advertising, about £6.50 is generated from the sale of a product or service. This is much higher than when using other media - for example, 164% higher than when using television.
The advertising campaign was also launched on the pages of The Sunday Times.
Manager News International, Paul Hayes stated that "reliable new data from Microsoft, show that dealing with newspapers is still profitable for the retail trade.”
It seems that the creators of printed materials are seriously concerned about the growing popularity of advertising on the Internet.