The global beer market is overcrowded and the competition is very intense. However, beer Budweiser manages to effortlessly maintain a leading position, remaining the best-selling in the world.
The reason for this lies in the strict adherence to long-standing traditions, control over the quality of the product, as well as competent marketing. The history of Bud beer is full of interesting moments, which we invite you to get acquainted with.
1. One name and two brands
There are two brands of Budweiser beer in the world, each of which has every right to exist. Thus, the American beer owned by Anheuser-Busch InBev Corporation was officially registered nineteen years earlier than its Czech counterpart, produced by Budweiser Budwar. While the Czech drink was named according to the principle of territorial and geographical affiliation. The war for the brand name has been going on for about a hundred years and does not think to end in the near future.
2. Fighting to be called Budweiser
Due to disputes with the Budweiser Budwar company over the name of the brand of beer, in most countries of the European Union, American Budweiser is sold under the brand name "Bud". In retaliation, the Czechs also undertake to supply their beer to the US market under the name Czechvar. Litigation is actively conducted in different countries of the world. In the last ten years alone, about a hundred of them have been completed. Some courts support the position of American brewers, others - Czech ones. Meanwhile, both companies are learning to get along with each other.
3. The great power of advertising
American beer Budweiser has always been heavily advertised. Even during Prohibition, when all advertising of alcohol was banned, the company continued to subtly remind itself of itself, evasively calling Budweiser a drink that resembles beer. When the sale of beer was re-legalized in 1933, after a 12-year hiatus, Anheuser-Busch was the only company that was slow to advertise its product. After waiting for the advertising frenzy to subside a little, and other brands of beer to have time to declare themselves, the corporation placed a full-page advertisement in all media with an attention-grabbing slogan - "Return of more than just beer." It seems that the advertising has brought the expected result - Budweiser beer again took a leading position in the US market.
4. The first non-alcoholic beer
During the Prohibition period of 1920-1933, all alcoholic beverages were banned, but the Anheuser-Busch company, however, did not stop its activities. She continued to produce beer, but, however, not containing alcohol. Thus, the first bottle of non-alcoholic beer was Budweiser. Consumers did not appreciate the new drink too much, but thanks to it, the company got the opportunity to regularly remind about itself and its products.
5. Creating new traditions
When prohibition was repealed in 1933 and the Anheuser-Busch brewery began to come back to life again, the son of the founder of the concern, August Busch, gave his father Adolfus an amazing gift. It was a red beer wagon from 1905, pulled by eight Clydesdale heavy trucks. A non-standard gesture marked the beginning of an amazing tradition. Every year on Christmas Eve, these powerful large animals transport a beer van through different cities of America. Thus, one of the most famous trademark symbols in the world was born. By the way, these beautiful hairy horses are specially bred at the Anheuser-Busch factory.
6. Beer must be fresh
While in America and European countries it was not at all difficult to find high-quality beer. Therefore, the leadership of Anheuser-Busch was faced with the task of coming up with a new way to stand out from its competitors. Then on the bottles with a drink, basically the date when it expired was indicated. Budweiser was the first beer to announce its date of manufacture. This was immediately appreciated by buyers, who positively noted the honesty and openness of their favorite brand.
Humor has always been present in Budweiser beer ads. It is thanks to atypical and funny commercials that beer of this brand has gained such great popularity. So, for advertising "Whassup ?!" Anheuser-Busch even won the Grand Prix at the forty-eighth annual Cannes International Advertising Festival. This advertisement was rewritten on cassettes and CDs, and the funny phrase was instantly picked up by hundreds of thousands of people, many of whom were not even beer drinkers.
8. Beer and big sport
Beer Budweiser is inextricably linked with almost all important events in the world of sports. So, Bud acted as the official sponsor of the NASCAR and NFL teams, and also sponsored the Beijing Olympics in 2008, the World Cup in 2010, the Vancouver Olympics of the same year and more.
9 America's Favorite Beer
Anheuser-Busch currently produces 40% of all beer produced and consumed in the US.
10. The undisputed leader in the beer market
Since 1957, Budweiser has been the top selling beer in the world. So, 120 liters of this drink are sold every second on the planet. Budweiser is represented in 80 different countries and is the leading beer brand in the world. By the way, the three most expensive brand names on earth are Marlboro, Coca Cola and, of course, Budweiser.