Nostalgia for the early 2000s, fashion for Japanese culture, eco-responsible brands and the transition from classic to casual.
What clothes will be the most popular among designers and retailers in 2020? Retail data analytics company Edited has published a report on the most significant fashion trends that will have a significant impact on fashion retail in the next twelve months.
"Nostalgia" will move from the 90s to the early 2000s
Nostalgia for the 90s of the last century was one of the fundamental trends in 2018 and 2019. At the start of the new decade, the demand for nostalgic trends is expected to remain at a high level, but the very concept of “nostalgia” will shift from the 90s to the early 2000s. In many respects, this effect will be provided thanks to the “reboots” of films and TV series of the first decade of the 21st century. In the luxury segment, fashion house Versace has already paid tribute to the year 2000 by releasing an iconic dress in its new Spring 2020 collection, in which Jennifer Lopez appeared at the Grammy Awards.
Nostalgia for the early 2000s is expected to bring micro-bags, Mary Jane shoes and pastel colors, with lilac becoming dominant, to the runways and stores. To date, the number of lilac items in the new collections of fashion brands has already increased by 25%.
Fashion for everything Japanese as a reference to the Tokyo 2020 Olympics
On the eve of the Summer Olympics in Tokyo in 2020 Japanese fashion and art is expected to remain the focus of fashion designers throughout the year. Global retailers are preparing to mass-license the famous Japanese comics Manga and the youth sub-culture Kawaii.
The new generation chooses eco-responsible brands
Demand for sustainable brands, including Patagonia, Birkenstock and Everlane, will grow around the world under the pressure of non-profit organizations and the growing popularity of young activists - for example, Time Person of the Year Greta Thunberg. Experts expect prints with the planet Earth, as well as floral and tropical patterns, to spread in the fashion industry.
Goodbye, suit and tie: men choose casual to work
Back in the fall-winter 2019 clothing collection, Virgil Abloh created a casual version of the classic suit for Louis Vuitton. The designer has also planned a "Modern Office" streetwear collection for a new generation of workers. Today, with even Goldman Sacks officially easing its own dress code requirements, experts expect casual to increasingly replace classic suits in a variety of situations. On the path of transition from blazers to jackets and from shirts to polos and T-shirts, there are already Dior, Fendi and other top brands.
Another trend could be the widespread use of technical fabrics with elastic and waterproof properties. This is due to the gradual refusal of residents of large cities from cars in favor of moving from home to work on a bicycle over relatively long distances.