Burrow House, Camp, Lululemon, Petco and Puma are among the brightest street retail openings in the Big Apple
Furniture manufacturer Burrow House, originally a direct-to-consumer self-marketing and marketing company, has opened a showroom and store on Wooster Street in Soho. Following the example of other furniture brands, the company presented samples of how the assembled furniture will look in the homes of its customers. But unlike the competition, Burrow House takes it one step further.
On the ground floor of the multi-level store, there is a seating area where movies and Netflix series. Thus, consumers are given the opportunity to "test" furniture in the most familiar conditions, while watching their favorite films. Earlier Burrow House also began to cooperate with co-working spaces, street shops, cafes and restaurants to promote their own furniture.
Children's toy retailer Camp has unveiled a 930-square-meter store centered around one thing: play. Modeled on a typical "camping", in a retail space on Hudson Yards there is a field for active games, its own dining room, workshop, interactive playgrounds, the Lake play area with a slide and a boat filled with ice cubes, and even a Campiteatre, which serves for themed events. A playground winds over the heads of visitors with walkways to watch what is happening inside. Camp's new New York store features both global brands, including Lego, and smaller vendors, allowing the retailer to create a unique offering.
Sports brand Lululemon has opened its flagship project Flatiron on 5th Avenue. The retail space has a separate area for online shopping and ordering services, but its main difference is the “Workshop”. This is a separate, fully personalized area where customers can customize the purchased pants and leggings.
from all existing Lululemon stores the flagship also features the Hub Seventeen space in the basement. With a coffee shop-like atmosphere, it is used as a co-working space and venue for events ranging from yoga and meditation classes to lifestyle training to bring together a community of like-minded people.
In recent years, pet supply retailers have increasingly focused on premium products as consumers — especially millennials — are interested in what their pets eat. Petco's Broadway flagship reflects the company's promise not to sell food or treats that contain artificial colors, flavors or preservatives.
In partnership with JustFoodForDogs, the store created a first-of-its-kind pet kitchen. The space creates a kind of zone in Whole Foods style, which highlights containers of freshly prepared food for pets. It can be lamb meat or brown rice, turkey with pasta, or beef with red potatoes. Thus, the creators of the store emphasize that not only their owners, but also cats and dogs also need quality products.
Puma flagship store, which opened on 5th Avenue in the fall of 2019, puts the latest in retail technology at the forefront. The monostore houses a football simulator that allows guests to kick the ball to try out a new pair of boots, as well as a racing simulator for testing motorsport equipment. The retail space also includes a basketball section and a video game testing space.
Fitting rooms feature tech-enabled virtual mirrors, as well as different lighting styles, allowing customers to see what their clothes look like in their natural environment – on a sunny or overcast day, or in the gym. The flagship also offers the Puma x You service, which allows you to fully customize the purchased clothes and shoes. The space is completed by a cafe-bar in the heart of the upper level of the store.