Illustrations, minimalism and millennials are the main trends to look out for when developing a branding strategy in 2019.
All businessmen want to keep abreast of the latest trends so that their companies always stay afloat. But this is extremely difficult in our rapidly changing world. However, we are still able to track general trends. And that's what experts call the main trends in branding this year.
More illustrations, good and different! All brands are constantly looking for new ways to engage their audience, and many of them are discovering that illustrations can be a great way to achieve this. High-quality illustrations will deepen connections with users and attract new ones. It is also believed that they make brands closer and more understandable, which has a positive effect on strengthening ties and increasing loyalty. However, it should be noted that the creation of illustrations is a complex art and finding a really good illustrator can be by no means easy.
The simpler, the better! And that goes for everything you work with. Minimalism makes sense because it's visually appealing. This can be especially useful for B2B companies. Basic principles-based minimalism also resonates with customer-facing businesses. And this applies to everything, you should not have any overly complex processes and overloaded interfaces.
The generation that welcomed the new millennium young has already matured and its members have become active buyers, having a huge impact on branding that cannot be ignored. Unlike the Baby Boomer generation, they are only willing to buy from brands that appeal to their moral standards. So, many brands began to become more “green” and open precisely under the influence of millennials.
The new generation dictates new trends that simply cannot be ignored in branding if you want your company to flourish. Using social issues to connect with youth has become a popular branding strategy; after all, brands should always try to resonate with their audience.
This trend can be called eternal. A beautiful and memorable domain name is the dream of any new brand. The .com zone is still the most coveted. However, it is also the busiest. Not surprisingly, many brands seek to find a beautiful and memorable address in other areas.
The process can be daunting, but building a trusted domain name is an important investment for the success of any business. By the way, a domain name does not have to be short (and for young companies, a short name can also be an unaffordable luxury). It can be a whole phrase. The main thing is that it is easy to remember and sounds interesting.
Stop playing big business, make your business more personal, because the current generation doesn't really like corporations. Not surprisingly, many companies actively use famous people in their branding in order to be associated with them. And you can make sure that the brand itself is perceived as a holistic person. However, to achieve the latter is not at all easy and not all companies can afford this. While Apple does a great job of it, it’s much more difficult for small brands to achieve this.
If you're looking for new marketing strategies for this year, be sure to take a closer look at these trends. At the same time, be reasonable. There are always companies that do not follow any trends at all, but still remain successful. After all, trends come and go, and an authentic brand will always hold its value. Blindly following trends can make your brand look fake. In some cases, it's better to be yourself.