The consulting company Brand Finance presented a study of the Russian market, identifying the 50 most valuable and expensive brands.
The rating was headed by Sberbank, valued by analysts at 842 billion rubles. Last year the value of the brand increased by 25.6%. Gazprom, which is on the second place, has shown the strongest dynamics, having added 72.1% and valued at 552 billion rubles. Lukoil, which rose in price by 41.3% to 281 billion rubles, closes the top three.
Over the past year, almost all participants in the top 10 most valuable brands maintained their positions. Rosneft, RZD, Magnit, VTB, Tatneft, MTS and Novatek are the next three leaders in the Brand Finance list. Despite the steady leadership of Sberbank in the ranking, oil and gas companies continue to dominate the top 50%, analysts say. The total value of the nine companies included in the rating from the industry is 1.7 trillion rubles, with their share of five positions among the ten most valuable brands. The share of companies from the oil and gas segment accounts for 35.5% of the value of all represented brands, the banking sector - 23.1%, retail brands provided 9.5% value of the top 50 companies.
Telecom brands are fighting for market share, with Rostelecom growing faster than its competitors. The fastest growing brand is NMLK, which rose in price by 82% over the year. For the first time in the top 50 this year were the brands Stroigazmontazh (which debuted at 30th place at once), Alrosa, Prostokvashino, Russian Post and Rossiya Airlines.
At the same time, a rating of the strongest brands in the Russian market was presented. Sberbank was ranked first, ahead of Aeroflot, Gazprom, MTS and Lukoil. Megafon, Lenta, Magnit, Beeline and Rosneft were also in the top 10.