There are a lot of computer companies in Taiwan, but very few companies that have managed to make such a big impact on the computer market, as did Acer, which produces turnkey systems, laptops and, more recently, smartphones. The list of manufactured products also includes projection equipment, consumer electronics and various peripherals and components.
Now one of the most influential corporations Acer Group originates from a small computer company Mulitech Internationalfounded by Stan Shih in 1976. A small starting capital of 25,000 US dollars and a couple of dozen employees - everything is standard and very dull. However, in the early 1980s, they managed to obtain significant subsidies from the government and were the first to mass-produce IBM-compatible computers in Taiwan. It was in those years that the basic principle of the company was laid, which is still used today - the production of inexpensive computers with good performance and acceptable quality. This approach has fully justified itself. Already in 1985, the company began to open representative offices in other countries (Japan and Germany were the first). Various divisions begin to form, in the name of which the word is already present "acer". Of these, it should be noted Acer Peripherals - in the future, it is from it that the brand will be born BenQ. Here it is appropriate to mention another well-known Taiwanese company - ASUS, which was organized by four engineers who left Acer.
1988 was marked by the fact that the entire corporation had already changed its name to the one used to this day, a Acer Group. Acer translated from Latin as "sharp, keen, impetuous". However, there are other, less pleasant meanings - "caustic, sullen, piercing", such a capacious word. In the same year, it enters the American market. To do this, the company is taken over Counterpoint Computers. Further - more: European positions are strengthened by the acquisition of the Dutch Kangaroo Computer BV And that was just the beginning. Acer is rapidly developing, capturing new markets and absorbing other companies. In 1997, the company managed to become one of the leaders in the computer market.
At the beginning of the 21st century, a serious restructuring was carried out, rejuvenating the overweight company. So there was Acer Group, consisting of three components - Acer, Wistron и BenQ. If such a restructuring had not been carried out in a timely manner and quickly, then, most likely, Acer Group would cease to be of such great importance, since the then crisis in the IT industry seriously reduced the company's income.
To date Acer Group owns four brands - actually himself Acer, as well as Packard Bell Gateway и eMachines. In 2008, an entry into the smartphone market was made - the company was acquired E-TEN. However, it was decided to abandon another brand, so as not to confuse consumers. Smartphones are branded Acer.
Computers and laptops Acer, aimed at different users, are not among the prestigious ones. But they are inexpensive (no additional payment for a beautiful brand!) and are of good quality, which determined their well-deserved popularity in the market. In this matter, they significantly bypassed other well-known manufacturers.
Success Acer the exact opposite of success Apple. No prestige, but low cost with good opportunities. By the way, the design of this product is very good. However, it is impossible not to mention Acer Ferrari - laptops related to the upper segment - here you have an attractive design and high performance and a price like Apple. But still - the vast majority of products Acer is very cheap. Stan Shi himself once noted about his competitors that they simply do not know how to create and sell inexpensive equipment, and therefore will not withstand the competition. Target Acer - first place. And the corporation has every chance to achieve it.
The corporate headquarters is located in Taipei, Taiwan. Representative offices and factories of the company are scattered around the world and provide jobs for thousands of people. The company's products are very popular in the CIS countries.