Collaboration with Adidas will be the first collaboration in the field of sportswear for the Finnish brand
Famous fashion brand Marimekko, known for its contemporary textile and apparel designs and its use of vibrant prints and patterns, has announced a collaboration with the sportswear brand. Adidas. For the Finnish brand Marimekko, which is celebrating its 70th anniversary this year, this collaboration was the first in the field of sportswear.
The Adidas x Marimekko Collection is a limited edition. It includes classic sportswear, created using the latest technologies and environmental developments, which stand out among their own kind with unusual bright prints.
The line includes sportswear and activewear, including workout wear, swimwear, outerwear, as well as shoes and accessories. These are things of bright colors with unique prints. When creating the line, two Marimekko prints were most actively used - Laine ("wave") in 1965 and Räsymatto ("rag rug") in 2009.
According to Tiina Alahuhta-Kasko, President and CEO of Marimekko, "Marimekko's bold and recognizable prints pair perfectly with innovative Adidas sportswear - this functional yet playful capsule is designed to evoke the joy of exploration in everyday life."
The new line of sportswear will be available to customers from June 1. It will be sold on the official websites of Adidas and Marimekko, as well as in selected retail stores of the brands and a number of other retailers in different countries.