Adidas and McDonald's have unveiled a joint collection created specifically for the annual basketball match between graduates of American and Canadian schools - All American Games.
The collaboration includes fashionable hoodies, tracksuits and shoes - sneakers and sandals. All items in the line are released in the recognizable colors of the fast food giant, under whose auspices the competitions are held. The special collection was created by the famous New York designer Eric Emanuel.
Clothing and shoes included in the Adidas x McDonald's collection are predominantly white, red and yellow with Adidas branded stripes and partner logos. The highlight of the collection is a redesign of the iconic Adidas Forum 84 High, which will be available in a limited edition for $149. It is known that the new collection will go on sale from April 23, 2021.
McDonald's noted that the All American Games has been an exceptionally important event for basketball fans for decades. And this year, the release of the collaboration allows fans of the game to celebrate the event in a special way, with the purchase of unique items created in partnership with Adidas. McDonald's has partnered with sports giants on other projects in the past. In particular, in 2020, the Sauce Pack collection of shoes and T-shirts went on sale, the design of which was inspired by popular sauces from McDonald's restaurants.