The sneakers, including the popular Ultraboost line, will use a new type of Primeblue fabric.
German concern Adidas announced the forthcoming launch of new fabrics made from recycled polyester and ocean waste. The sportswear brand will also expand its existing shoe production lines made from marine-collected plastics, in partnership with Parley for the Oceans.
Adidas announced a partnership with Parley in 2015. Since then, the production of shoes as part of a global environmental initiative has been growing every year. In 2019, the concern made more than 11 million pairs of garbage collected from beaches and coastal areas around the world. But they account for less than 3% of total Adidas production. The annual capacity of the manufacturer is estimated at 400 million pairs of shoes.
To date, recycling opportunities are still underused in the fashion industry. The charity Ellen MacArthur Foundation estimates that less than 1% of the materials used in clothing are recycled. This results in annual losses of about $100 billion.
Adidas says it will continue its ocean plastic footwear and apparel program with Parley in 2020. In addition, existing lines, including the popular Ultraboost, the new "Primeblue" fabric type will now be used. The German brand plans to produce about 15-20 million pairs of shoes from recycled materials this year. Recycled polyester costs are about 10% higher, but Adidas promises to make up the difference so that more buyers around the world can contribute to a sustainable consumption pattern. The company promises to increase the production of clothing and footwear from recycled materials by more than one and a half times in 2020 and to double in this direction by 2014.
The change in environmental policy of the biggest brands comes amid reports that the fashion industry is responsible for about 10% of all greenhouse gas emissions on the planet. largest sportswear and footwear manufacturer Nike began to use his own technology for recycling plastic for shoes with Flyknit material. According to the company's own figures, about 4 billion plastic bottles have been recycled as part of the campaign to date.