Slogan: Everyone is happy to meet Alyonka from the kids, buy, buy, buy chocolate
Alenka - a popular brand of milk chocolate, one of the most beloved Soviet brands. was born Alenka in 1966 at the Moscow factory Red October in response to the food program adopted by the government, this brand of chocolate was also produced at the factory Rot Front and factory them. Babaeva.
Initial idea to name chocolate Alyonushka and use as an illustration the picture of V. Vasnetsov was discarded, and instead the creators gave the chocolate a name Alenka and placed on the wrapper a portrait of a small, charming, chubby girl.
At the image Alenki there is no one real prototype, it is a collective image, it existed in several variations (in different clothes, in the image of the Snow Maiden, with carnations, etc.), but it was the drawing that became the main one Alenki in a scarf. Although, in 1965, there were attempts to find a real, as they would say now, “brand face”. In the newspaper "Vechernyaya Moskva" a photo contest was announced, but not a single participant was displayed with photographic accuracy on the wrapper. Alenka is a collective image that several artists have worked on over the years. Not without offended contenders, of course, for the right to be called a prototype Alenki. Factory Red October I had to defend the rights to use the usual wrapper, which was claimed by Elena Gerinas - the daughter of the artist Alexander Mikhailovich Gerinas, from whose photograph, to a large extent, the famous drawing was made, the court did not recognize her rightness and left all rights to the factory.
According to the legends Alenka named after the daughter of Valentina Tereshkova, other folk tales attribute this honor to Gagarin's daughter, but the name was not chosen in honor of a particular girl (you can find many prototypes), but simply because the name is popular, common, evoking fairy tale heroines very suitable for new children's chocolate.
Today in Russia “classical” Alenka produces holding United Confectioners, and its various variations with a similar name and pattern - all and sundry. In Ukraine, for example, a corporation Roshen a chocolate bar is produced Olenka (capital "O", on the cover of which is written exactly as "A").