The manufacturer of famous shoes decided not to be limited to only one direction.
Allbirds has announced its first non-shoe product, a line of socks called Trino, made from sustainable lambswool yarn and plant fibers. The socks will be available in three styles: Tubers ($16 per pair), Hiders ($12) and Quarters ($14). At the same time, consumers will also be able to choose from six different colors with poetic names - "warterfall", "steel", "onyx", "sienna", "flamingo" and "canary".
According to the company, the move was inspired by the fact that almost half of the customers wear socks with with their Allbirds. The socks, which are billed as "super-cool, breathable and absorbent", will be available online as well as at five Allbirds retail stores in the US.
Such a move looks more than logical. Many well-known manufacturers, initially specializing in one direction, gradually begin to expand the scope of activities, switching to related products. For example, Casper decided to go beyond mattresses by offering pillows, sheets, duvets, and even smart nightlights. And Away, a historical bag and suitcase company, is looking into the apparel and health markets.
Part of this trend is that new product launches give small brands that specialize in one or two products an opportunity to grow. The other part is that more and more companies are trying to present themselves as "lifestyle brands" that can offer a variety of products that match the image.
For Allbirds, this image is closely related to the environment. The Trino sock brand, like the company's shoe brand, is built on the principles of sustainability and comfort - two pillars of the Allbirds business model. The manufacturer emphasizes that the socks he created are not only very comfortable, but also made from environmentally friendly materials.
