We are witnessing the formation and redistribution of a relatively new market - the market of digital books. And the release a few days earlier of a new device ideal for reading e-books - iPad from Apple, only warmed up the passions.
One of the leading e-book sellers is now in a difficult situation - Amazon. Not only that, in the face iPad e-book reader Kindle from Amazon has acquired a formidable competitor, and the well-established connections and established rules in the digital publishing trade began to be questioned and revised. Now there is a clarification of relations between book publishers and e-book sellers, who will set prices and dictate their terms will be decided in the near future.
So, Amazon forced to meet the requirements of the largest publishing house Macmillan and increase the retail price of the books presented by this publishing house. According to representatives Macmillan, price Amazon $9.99 is too low and encourages buyers to eventually stop buying paper books. While the negotiations lasted, all the past weekend, represented by Macmillan books were not available for purchase in Amazon. But stores cannot refuse to cooperate with publishers, and representatives Amazon have already declared their readiness to make concessions, the price of books from Macmillan will be set at the level of 12.99 and 14.99 dollars.