Today, March 22 Amazon.com launched its own online store of mobile applications for devices running Google Android. At the time of launch, you can already find about 3800 applications in it. The main difficulty during the launch arose in connection with the name chosen for the store - App Storealready used by the company Apple for a similar store.
Representatives Apple claim to be a trademark App Store used by a company in the United States since 2008, it is registered and cannot be used by a competitor. On March 18, the company filed a lawsuit in federal court in Northern California, accusing Amazon.com in unfair competition and illegal use of a trademark. If the claim is successful, then the respondent company will pay compensation and will no longer be able to use the trademark App Store for your online store.
The situation is further complicated by the fact that Apple previously received claims from Microsoft, which accuses the "apple" company of using words that are too common for the name - App Store translates as “App Store”, which, according to Microsoft, infringes on the rights of competitors to this name.