The store features eight items from the Little Lemon Friends, Starcatchers, The Littles and WonderPals NFT collections.
American Eagle Outfitters announced the launch of its own store in the metaverse. The virtual marketplace features a limited collection of t-shirts and sweatshirts created in partnership with NFT designers.
The brand's NFT store features eight items from the Little Lemon Friends, Starcatchers, The Littles and WonderPals NFT collections.
American Eagle Outfitters continues its dive into the NFT world by bridging the physical and digital experiences. The brand already released last year an NFT apparel collection in partnership with artists Liam Eisenberg and Amy Perez. At that time, you could purchase virtual goods along with a physical version of a patterned patch for as little as $1.
The release of the new collection carries the intention to bring physical objects to the fans of the brand, who are also connoisseurs of the work of NFT artists. Designs for the new items were also featured on American Eagle Outfitters' physical advertising media in Times Square.
Recently, a large number of US first-rate brands have been strengthening their presence in the NFT, combining physical and digital experiences for buyers, and offering additional bonuses and privileges to their customers. Prada announced the release of the Timecapsule NFT Collection, which included physical goods along with NFTs. And Macy's announced the release of 10,000 free Macy's Fireworks with access to wearable augmented reality devices.