The Quick Look update will allow consumers to shop for their favorite products directly while viewing them in augmented reality.
Quick Look technology gives users the ability to view their favorite products in augmented reality (AR) to understand how it will look in the environment. For example, you can see on the iPhone or iPad screen what a new chair will look like in the interior of your apartment before it is brought to you and it will be difficult to change anything. The only thing you need for this is to upload a 3D model of the product created by the seller, which can be done directly on the store's website. Quick Look is already supported by Wayfair, Home Depot, 1-800-Flowers and several other retail chains.
Previously, if the product was liked, the user needed to go to the browser, open the seller's page, and only then make a purchase. Now Quick Look will allow you to make purchases immediately while browsing. There are other possibilities as well. For example, a salesperson can embed a tool to open a chat window, allowing the consumer to immediately ask all their questions about a product.
It is convenient for both consumers and sellers, since the chances of making purchases (including spontaneous ones) are noticeably increased. So, according to the data of the company Houzz, engaged in interior planning, augmented reality allowed it to increase sales by 11 times at once. Other studies show that the probability of returning an item decreases by 22% if it was first viewed in AR.
Recently Apple pays a lot of attention to AR. Quick Look technology was first introduced in 2018. Now the company is gradually introducing it in the areas of trade, education and entertainment. Apple is currently working on introducing sound capabilities to AR - you "place" a sound source (for example, an audio speaker) in a place intended for it and move around the room; the sound coming from the mobile device will change as if it comes from a virtual object.