Smartphones are available in five colors, including the new "Deep Purple".
Apple held its annual September presentation, introducing new models of iPhone 14 smartphones, as well as updated Apple Watches and AirPods Pro.
The 6.1-inch and 6.7-inch iPhone 14 Pro and Pro Max have brand new pill-shaped camera cutouts, and the bezels have become slightly thinner. New cutouts are now an element of the smartphone interface - they are able to expand and display the necessary data, in particular when receiving notifications or listening to music.

Apple CEO Tim Cook called the iPhone 14 Pro and Pro Max "the most innovative line of professional devices."
The devices are powered by the 6-core A15 Bionic processor that was used on the previous model. iPhone 14 received a 12-megapixel camera with Action Mode video stabilization and Photonic Engine (doubling the quality of night shots), as well as satellite SOS alert and motion sensors.

The main camera with a 48-megapixel sensor, with an aperture of f / 1.78 and a focal length of 24 mm, has become two-thirds larger than in the iPhone 13 Pro. Video is now available in 4K resolution at up to 40 fps in Cinematic mode. Smartphones also received the Always on Display feature, which allows the device to work with a muted screen until the battery runs out.

The iPhone 14 is available in five colors, including the new Deep Purple. The new models received extended support for eSIM, while the US market will be supplied with devices without a slot for physical SIM cards. Official sales of the iPhone 14 and 14 Plus in the US market will start on September 16, pre-order - from September 9. The iPhone 14 Pro will cost $999 and the Pro Max will cost $1099.