The consulting agency Brand Finance has presented its annual rating of the most expensive brands in the world.
The first place, almost traditionally, went to the company Apple. The value of her brand was estimated at 104.68 billion dollars.
Second place went to Samsung - 78.752 billion dollars. It is hard to believe that until quite recently this company belonged to the "second tier". The Koreans managed to get ahead of even such a famous monster as Google, whose brand was valued at 68.62 billion and came in third place.
The top five, taking 4th place, also included the company Microsoft, whose brand was valued at 62.783 billion. This is remarkable in that in recent years, a lot of sharp criticism has been heard towards the creator of the Windows operating system, and many analysts are making very gloomy forecasts.
With the first 100 winning brands, you you can find here.