One of the most successful advertising campaigns in the history of advertising - "I`ma Mac / I`ma PC" by Apple, perhaps soon definitively in this story and will leave informs The Inquirer.
Commercials that play up the confrontation between Apple и Microsoft, mark a whole era in the history of the development of the two companies. For the first time videos opposing fans in an ironic form Apple и Microsoft, appeared in 2006 and became very popular, accurately capturing the mood of their audience and managing to play on a somewhat outdated image Microsoft and a wave of interest in Apple. At the same time, the character who preferred the PC was not at all repulsive, on the contrary, in some ways he was even prettier than the owner of the Mac, the special charm of this advertisement lies in irony, an unbanal view of things and the ability to laugh at oneself and at the situation.
The source of rumors about the termination of the advertising campaign was one of the actors taking part in it. In an interview with The AV Club, actor Justin Long, who was the owner of Apple's Mac in the script and the eternal opponent of PC owner, actor John Hodgman, spoke about the end of his work and the entire promotion as a whole.
Apple representatives have not commented on this statement, nor is there any information about possible new promotions designed to replace "Get a Mac". Maybe, Apple now and does not need such large-scale, expensive actions. Why, if you can just show the world iPad or new iPhone? One news about the release of a new operating system Apple iPhone OS 4 replaces all advertising moves.
