Apple is preparing to open its first store in Rome, and specifically for the launch of the monostore on Via del Corso, the company created a “marble” logo with rainbow elements.
The windows of Apple's new flagship are adorned with new logos in marble with rainbow accents, thus paying tribute to the artistic heritage and creative traditions of the Italian capital. The authors of the design thus turn to the history and architectural heritage of Rome, which used stone for centuries.
Apple's attention to detail knows no bounds: the multi-colored spectrum of the marbled apple symbolizes the creative DNA of Cupertino, which corresponds to the thousand-year-old cultural soul of Rome: the point of contact, of course, is the Apple Store on Via del Corso in Rome,” writes macitynet.it.
“Creative within” is the slogan chosen by the company for its first flagship store in Rome. Thus, Apple emphasizes that the flagship will present to the sophisticated public, including equipment for art professionals, and is also being converted into a kind of public space for musicians, photographers, designers and other representatives of creative professions.
Official opening of the first Apple Store in the center of Rome this week, and fans of the brand will be able to admire not only the updated logo in marble tones, but also the real white Carrara marble, which was widely used in the design of Apple's iconic outlet in the Italian capital.