According to unconfirmed information yet, the next generation of Apple TV set-top boxes will soon change their name and will be called iTV. This will happen in the fall of this year, when the next generation of consoles will be presented.
Apple TV – far to the most popular creation Apple. Sales of the device are rather sluggish, but they are sold enough to keep the company interested in developing and maintaining the direction. But updates in this sector still do not occur too often - in fact, there were only two of them.
It is believed that these steps Apple undertook against the backdrop of a threat from the so-called Google TV.