The largest foreign representative office wal mart - british Asda announced the takeover of another retail chain of supermarkets - nettoowned by a Danish company Dansk Supermarked, which is part A.P. Moller-Maersk.
The deal amounted to 1.1 million US dollars. Asda committed to following the same development strategy as Dansk Supermarked. The latter said that she plans to develop the network netto in Northern Europe and Scandinavia, which is why it abandoned stores located in the UK. There were 193 of them in total.
The takeover is good news for the British, as Asda promised a significant increase in jobs. A complete rebranding of stores is planned to be completed before the end of 2011. Chief executive officer Asda – Andy Clarke, promised that ex-supermarket customers will soon netto will experience all the advantages of low prices and a much wider range, complemented by a wide range of services.
To date Asda owns 16.8% of the market, which makes this network one of the largest in the lands of Foggy Albion. But still not as big as Tesco.