Tagline: ASRock is solid as rock
ASRock is a young company, but has already won many fans around the world. It was founded in 2002 in Taipei, Taiwan. The company is engaged in the production of motherboards, the main feature of which is low price, with excellent performance.
ASRock is a subsidiary of ASUSTeK Computer (ASUS), a well-known manufacturer of computer equipment and components. But if motherboards ASUS are usually quite expensive, in the case of ASRock, we can observe inexpensive "motherboards" that are distinguished by original solutions. Its models often combine completely dissimilar technologies, thanks to which it is possible to create inexpensive motherboards that carry the concepts of hi-end models.
Despite the relative youth, the company is one of the well-known and respected. Already a year after the founding of its "motherboard" sold in hundreds of thousands.
Name ASRock comes from the phrase "As Rock" - "Like a rock." In addition to the main slogan, on the company's website you can also find the expression "Motherboard, We Master It!" - "Motherboard - we have reached perfection!". The work is carried out according to the same concept as that of ASUS – 3C: Creative, Considerate, Cost-effective (Creativity, thoughtfulness, price / performance combination).
Early 2009 ASRock decided to slightly expand the boundaries of its activities and enter the market of netbooks and nettops. All the principles of the company and here remained unchanged.
Since 2010, it has been owned by Pegatron Corporation, created as a result of the restructuring of ASUS and specializing in the production of OEM products.