From the official press release it became known that Starbucks took over juice maker Evolution Fresh. Thus, freshly squeezed juices will now be included in the assortment offered to visitors of the world's largest chain of coffee houses.
Chapter Starbucks Howard Schultz revealed that the company now under his control is moving to a completely new business model. Details have not yet been released, but it is already known that Starbucks plans to open a chain of fresh bars. In addition, juice Evolution Fresh will continue to be available at retail.
It is also reported that Starbucks will now pay more attention to the healthy food market. So it's quite possible that Evolution Fresh — this is just the beginning.
Absorption Evolution Fresh already happened. The deal was valued at $30 million. Management Starbucks expects a lot from her.