A well-known Russian car manufacturer is expanding its scope of activities. It became known that the company received the rights in Rospatent to use its trademarks in the toy category.
Trademarks registered in this category Lada, Kalina, Priora, Largus и Granta. All the necessary agreements have already been signed with toy manufacturers that will produce products under these brands. However, when production will begin is still unknown.
AvtoVAZ will produce toys not for profit, but for additional advertising and promotion of its main products. This is common practice with many car manufacturers. It is believed that this increases consumer loyalty to the brand.