My first job for the brand Diesel performed by a London agency Anomaly. It's funny that the slogan of the new advertising campaign is "Be stupid". i.e. - "be stupid." Very honest.
Diesel instructed Anomaly campaign development back in September. The implementation of the project is carried out in cooperation with our own creative team Diesel.
| Smart people do what their mind tells them, stupid people listen to the call of the heart. be stupid|
It assumes advertising in the press, digital advertising, advertising on street media and viral advertising of various types.
So far, online banners are inviting creative people to take part in the filming of the music video (it will be ready in February).
Internet viewers will be able to click on the clothes of the heroes of the video they like, after which they will be redirected to the online store Diesel. Also, by clicking on the actor's image, you can get to his page in myspace.