The headphones combine the music brand's technology with the star's signature aesthetic.
American company Beats, which specializes in creating high-end headphones and speakers, announced the creation of the first wireless model with a custom design.
A new product called Beats Fit Pro is the result of a collaboration with Kim Kardashian. The earphones combine the music brand's technology with the star's signature aesthetic. The device is presented in three colors - light "Moon", medium "Dune" and dark "Earth", which symbolizes a smooth transition from the gym to the office and any other space.
“This collaboration is special because it allows you to blend in or stand out, and Beats is known for creating products that showcase individuality.” commented Kim.
Kardashian also appeared in the new "Beats x Kim" commercial to promote the product.
The company emphasized that Kim brought her signature minimalist style to the design of the new headphones, and called the color palette “gorgeous” for both music fans and fashion connoisseurs.
Technologically, Beats Fit Pro is the brand's most advanced device. The headphones are equipped with active noise cancellation, adaptive EQ modes and spatial audio alongside dynamic head. The new device will go on sale on August 16-17.
The Beats brand was created by Dr. Dre and Jimmy Iovine in 2006. The company produces speakers, as well as wired and wireless headphones. Beats has been owned by Apple Inc since 2014.