The ad campaign, dubbed Icy Park, will feature model Hailey Bieber and rapper Gucci Maine.
The American pop star has brought good news to fans of her streetwear brand Ivy Park, named after Beyoncé Blue's daughter Ivy Carter. A new collection created by Ivy Park in collaboration with the brand will be released soon Adidas.
The new collection will be entirely dedicated to the winter season. And to emphasize the "ice" theme, a name was chosen for it - Icy Park. In addition to Beyoncé herself, such celebrities as Hailey Bieber and Gucci Maine will take part in the advertising campaign.
The winter sports-inspired collection includes ski-inspired tracksuits, padded sneakers in five varieties, sweaters, hats, gloves and more in colorful and snow-white. It is reported that the collection will be presented in a wide range of sizes. It will also feature a new monogram of the Ivy Park brand on some items.
This is not the first collaboration between the two brands. Ivy Park x Adidas: Drop 1 collection unveiled in April 2019, and Ivy Park x Adidas: Drop 2 - in October 2020. The exact release date for the Icy Park collection has not yet been announced, however, most likely, this will happen in the coming weeks. It is assumed that, just as it happened with the Drop 1 and Drop 2 collections, it will be sold out by brand fans in a matter of minutes after it goes on sale.
