Under this brand, the company produces dog food Nestle Purina PetCare Company, a division of a well-known Swiss manufacturer Nestle SA. Products Beneficial includes a wide variety of food for dogs of different ages and sizes.
Brand Beneficial was introduced in 2001, quickly becoming one of the company's most successful ventures. Due to the good balance of quality and price, this food quickly won the favor of many dog owners.
Carefully crafted advertising campaigns also played a significant role in its distribution. So, in October 2011, a commercial was presented, designed specifically to attract the attention of dogs, and not just their owners.