Slogan: Bic. Writes first time, every time.
A world-famous manufacturer of stationery (primarily ballpoint pens), disposable razors, simple lighters and other similar trifles.
Perhaps there is no person in our country who has never written with a pen in his life. BIC. Their mass distribution even led to the emergence of a legend that the ballpoint pen was the invention of Marcel Bich, the founder of the company. In fact, the honor of the invention belongs to the Hungarian brothers - Laszlo and George Biro (Laszlo and George Biro), who patented their invention in the forties of the last century. The merit of Bick, who bought the rights to this creation in 1950, is to popularize this type of pens all over the world. However, having a number of advantages, this type of pens was doomed to popularity even without it. Perhaps it would be more correct to say that Monsieur Bic shaped the image of today's ballpoint pens.
History Société BIC (société, translated from French means "company, society") began in the triumphant year of 1945, when Marcel Bic and his partner Edouard Buffard purchased a small factory for the production of fountain pens and mechanical pencils in the suburbs of Paris, founding the company Société PPA (PPA is short for Pens, pencils, accessories). In 1950 appears B.I.C. Cristal - the company's first ballpoint pen. Kind of a legend, by the way. Due to its recognizable design, this pen was even honored to become an exhibit of the Museum of Modern Art in New York. Needless to say, it took four years to develop and create a pen, all the little things and nuances were taken into account. Bick called this creation his own name, he just simplified his spelling in order to make the name more memorable. Later, success B.I.C. Cristal on the market has led to Société PPA changed its name to Société BIC.
But the most important advantage B.I.C. Cristal was its low price. It was she who determined the popularity of the novelty, which took only a few years to conquer all of Europe. Inspired by success, Bick first acquires an English company Biro-Swan, and after the American Waterman Pen. This provides him with access to other markets. Cheap, but high-quality pens quickly conquered the world.
How much ballpoint pens mean to the company is reflected in the logo - a character (judging by the clothes, a schoolboy) with a ball instead of a head and with a ballpoint pen at the ready, even got the nickname "BIC Boy". This is one of the most recognizable symbols in the world.
Further Bik implemented the same pricing policy for lighters and razors. The first lighter appeared in 1973. For this, a French company was acquired Flaminaire, historically involved in this product. Shaving machines appeared later - in 1975. And everywhere a similar approach: inexpensive and decent quality. In 1979, the production of colored pencils begins. Hundreds of thousands of booths selling the company's products begin to appear around the world. Constant experiments are carried out with the development of new products and the improvement of existing ones. For the most part, everything that is produced BIC, can be used repeatedly - pens change rods, flashlights have batteries, however, the company's pricing policy is such that it is easier to throw out the old and buy a new one.
Produces BIC and goods for sports and outdoor activities. Subdivision B.I.C Sport manufactures surfboards, kayaks and the like. It is one of the world's leading manufacturers of such products.
The development of mobile technologies has not gone aside BIC. The company decided to go into the production of mobile phones. Almost disposable. Since 2008, mobile phones have been on sale in France and Spain under the logo BIC (BIC Phone). In a transparent, recognizable package is the phone Alcatel S210, which has a minimum of features. It works through a mobile operator Orange. It comes with a USB cord and a simple wired headset. The cost of this miracle is approximately 30 euros, of which 12 go to the account (60 minutes of conversation). If desired, the account can be replenished. Such phones are sold at airports and railway stations, which ensures their high popularity: I bought it, made the necessary call, and then it’s not a pity to throw it away. No connection headaches.
But things didn't work out with perfumery. Introduced in 1988 Parfum BIC lasted only four years on the market. Apparently perfumery and inexpensive disposable products are incompatible concepts. There are few people who want to smell the aromas of a brand that is firmly associated with cheap goods.
To date BIC is a large corporation, which includes many firms. Such as the Ballograph, Conte, Tipp-Ex, Sheaffer other. The head office is located in Clichy, France (Clichy, France). Representations are scattered all over the world.