Slogan: Bic. Writes first time, every time.
A world-famous manufacturer of stationery (primarily ballpoint pens), disposable razors, simple lighters and other similar trifles.
Perhaps there is no person in our country who has never written with a pen in his life. BIC. Массовое их распространение даже привело к появлению легенды, что шариковая ручка — изобретение Марселя Бика (Marcel Bich), основателя компании. На самом деле, честь изобретения принадлежит братьям-венграм — Ласло и Георгу Биро (Laszlo and George Biro), которые запатентовали свое изобретение в сороковых годах прошлого века. Заслуга же Бика, купившего в 1950 году права на сие творение, заключается в популяризации этого вида ручек во всем мире. Впрочем, обладая рядом преимуществ, этот вид ручек и без него был обречен на популярность. Возможно, правильнее будет сказать, что месье Бик сформировал образ современных шариковых ручек.
History Société BIC (société, translated from French means "company, society") began in the triumphant year of 1945, when Marcel Bic and his partner Edouard Buffard purchased a small factory for the production of fountain pens and mechanical pencils in the suburbs of Paris, founding the company Société PPA (PPA is short for Pens, pencils, accessories). In 1950 appears B.I.C. Cristal - the company's first ballpoint pen. Kind of a legend, by the way. Due to its recognizable design, this pen was even honored to become an exhibit of the Museum of Modern Art in New York. Needless to say, it took four years to develop and create a pen, all the little things and nuances were taken into account. Bick called this creation his own name, he just simplified his spelling in order to make the name more memorable. Later, success B.I.C. Cristal on the market has led to Société PPA changed its name to Société BIC.
But the most important advantage B.I.C. Cristal was its low price. It was she who determined the popularity of the novelty, which took only a few years to conquer all of Europe. Inspired by success, Bick first acquires an English company Biro-Swan, and after the American Waterman Pen. This provides him with access to other markets. Cheap, but high-quality pens quickly conquered the world.
How much ballpoint pens mean to the company is reflected in the logo - a character (judging by the clothes, a schoolboy) with a ball instead of a head and with a ballpoint pen at the ready, even got the nickname "BIC Boy". This is one of the most recognizable symbols in the world.
Further Bik implemented the same pricing policy for lighters and razors. The first lighter appeared in 1973. For this, a French company was acquired Flaminaire, historically involved in this product. Shaving machines appeared later - in 1975. And everywhere a similar approach: inexpensive and decent quality. In 1979, the production of colored pencils begins. Hundreds of thousands of booths selling the company's products begin to appear around the world. Constant experiments are carried out with the development of new products and the improvement of existing ones. For the most part, everything that is produced BIC, can be used repeatedly - pens change rods, flashlights have batteries, however, the company's pricing policy is such that it is easier to throw out the old and buy a new one.
Produces BIC and goods for sports and outdoor activities. Subdivision B.I.C Sport manufactures surfboards, kayaks and the like. It is one of the world's leading manufacturers of such products.
The development of mobile technologies has not gone aside BIC. The company decided to go into the production of mobile phones. Almost disposable. Since 2008, mobile phones have been on sale in France and Spain under the logo BIC (BIC Phone). In a transparent, recognizable package is the phone Alcatel S210, which has a minimum of features. It works through a mobile operator Orange. It comes with a USB cord and a simple wired headset. The cost of this miracle is approximately 30 euros, of which 12 go to the account (60 minutes of conversation). If desired, the account can be replenished. Such phones are sold at airports and railway stations, which ensures their high popularity: I bought it, made the necessary call, and then it’s not a pity to throw it away. No connection headaches.
But things didn't work out with perfumery. Introduced in 1988 Parfum BIC lasted only four years on the market. Apparently perfumery and inexpensive disposable products are incompatible concepts. There are few people who want to smell the aromas of a brand that is firmly associated with cheap goods.
To date BIC is a large corporation, which includes many firms. Such as the Ballograph, Conte, Tipp-Ex, Sheaffer other. The head office is located in Clichy, France (Clichy, France). Representations are scattered all over the world.
5 comments
It's a pity that this happened to perfumery. The perfumes were cheap, but very pleasant and persistent.
Bic Nuit и Bic Jour — незабываемые ароматы. Если бы я сейчас их где-то нашла, не раздумывая взяла бы по 100 флаконов каждого. Про запас, чтобы никогда не кончались :)
In my search for information about this perfume, I found that so many women would like to repurchase it. And nobody cared and doesn't care now that they were cheap. Some admit that they go to the flea market in search of these perfumes, and if they find them, they even buy bottles with the remnants of these perfumes at the bottom (even so !!!)
Maybe the manufacturers sold the formula to someone, and now they are being released under a different name? ...
If anyone has information on the production of these fragrances please let me know.
I am sure that the company's managers will respond to your wishes, judging by their win-win sales policy, they quickly respond to any demand. Taking off my hat.
and I like their BIC Metal disposable razors, I have been shaving with them for a very long time
bic disposable razors are just awful
BIC Metal are great razors and are much better than others for multi-day stubble. Pens yellow BIK write better than any other. They would make a handle with a button so that the rod retracts and then no other handle is needed.
Good product from the company, you will not say anything.
Зажигалку стоит доработать и добавить к ней ту же ручку или чего угодно — нож, отвертку или фонарик. Мне приходилось соскребать лед с лобового стекла донцем зажигалки — под рукой вообще ничего не было — и помогло.