Times when blackberry has played a prominent role in the smartphone market for a long time in the past.
For the past few years, the company has been trying to interest users with more or less successful models. But unsuccessfully. As a result, what was to be expected happened - it was decided to abandon the production of electronics and focus entirely on security-related software.
Today, BlackBerry smartphones occupy a negligible 0.1% market share. That is, they are used by about 400,000 people around the world. A negligible amount - Apple sometimes sells more in a week. Not surprisingly, BlackBerry posted a hefty $$372 million loss for the second quarter of the fiscal year.
Moving away from in-house device development and outsourcing this task to partners will allow BlackBerry to cut costs significantly. That's just how much it will help the brand, the former glory of which has already faded significantly, while one can only guess. In any case, the best days of BlackBerry are over.
