Brand Finlandia Vodka became one of the best elite alcohol brands. List Elite Brands List, which included eleven titles, was compiled by the rating agency IWSR. Finlandia ranked fifth in it.
Company IWSR (International Wine & Spirit Research) is considered the most authoritative researcher in the market of alcoholic beverages - wine, strong and weak alcohol. Since 1971, the company's experts have been collecting information about this market, making all kinds of forecasts and ratings.
The list included only those brands whose owners met several fundamental conditions. First of all, at least 1 million product cases must be sold under this brand for at least one year (1 case is 9 liters). Moreover, at least 40% from these sales should go to foreign markets. The average annual growth rate should be at least 5% over a period of five years.
Being one of the most popular vodka brands, Finlandia took the 5th place in the rating, having improved its last year's figures. This is the fifth year that a Finnish brand has managed to enter the rankings. IWSR.