This American company is one of the largest producers of alcoholic beverages in the world. It owns many well-known alcoholic brands, such as Finlandia Vodka, Jack Daniel's, Chambord, Southern Comfort, Woodford Reserve Bourbon, Canadian Mist, Early Times и Old Forester.Brown-Forman has a long history. The company was founded in 1870 by pharmacist George Brown, who had the idea to sell whiskey of the highest grades in the same way as medicines - in hermetically sealed transparent bottles. An important point was to add a beautiful label to the bottle. The idea of trying to sell such whisky was also born. Having raised a considerable sum of $ 5,500 together with his close friend George Forman, Brown founded a small company. It was in Louisville, Kentucky, U.S.A., where the company is still headquartered today. The first whiskey bottles to go on sale were Old Forester. George Foreman did not have much faith in the new venture, believing that interest in bottled whisky would soon wane. In 1902 he sold his share to Brown and went out of business. In the meantime, experiments with bottled whisky continued. In 1905, for example, bottles of Old Forester pear-shaped. This provoked another increase in consumer interest.Initially the company dealt exclusively with bourbons. But from the middle of the 50's the process of diversification began, European wine producers were added to the brand portfolio. In more than a century of history Brown-Forman Many companies all over the world have been taken over, leading positions in the alcohol market have been seized, and billions of dollars in profits have been achieved. However, one thing remains unchanged - the majority of the company is still owned by the Brown family. Interesting FactsWhen Prohibition was rampant in the United States, Brown-Forman succeeded in obtaining a license to sell alcohol for medicinal purposes. Subsequently, after the law was repealed, the company even had to restore its image, because many users thought that it dealt only in medicinal balms and tinctures. The Brown family's business acumen allowed the company to do well even during World War II, when liquor sales across the country declined significantly. Brown-Forman The first time, however, she managed to get herself a grant to supply liquor to the front. |
