In a flamboyant musical advertisement, SelvaRey rum is presented as a true "tropical luxury" and pure joy.
American singer-songwriter, producer, musician and dancer Bruno Mars will star in the campaign for his premium rum brand SelvaRey Rum (Spanish for "King of the Jungle"). This trademark is registered in the USA and products manufactured under it are distilled in Pesa, Panama. Moreover, it is argued that only time-tested technologies and old copper stills are used to create it.
The launch of the advertising campaign is timed to coincide with the appearance on the market of SelvaRey Coconut, an aged rum with a coconut flavor. According to Bruno Mars himself, this drink will be an excellent addition to many cocktails, moreover, it will make them "perfect". And anyone who holds a glass with a good rum cocktail in their hands can be sure - "it is at the right time in the right place."
Titled "Tropical Luxury, Wherever You Are", the commercial also featured fellow brand owners and longtime collaborators Bruno Mars. These are superstar Anderson Pak of Silk Sonic, Grammy award-winning songwriter James Fauntleroy, and Oscar and Grammy award-winning producer Dernst "D'Mile" Emil II (D'Mile).
At the same time, SelvaRey's signature cocktail, Skinny Piña Colada, was also introduced, made only from SelvaRey Coconut rum, pineapple juice and coconut water. Claimed to be a light yet "irresistibly delicious" version of the classic Pina Colada.