The famous film actor will be reincarnated as his most famous hero, John McClain, in a two-minute commercial.
American car parts manufacturer Advance Auto Parts has announced the release of a new commercial. The two-minute video will promote the recently introduced Die Hard car battery line, which shares its name with the well-known movie series about Die Hard John McClain saving everyone in his path.
And the star of the new advertisement will, of course, be the lead actor in Die Hard, actor Bruce Willis. According to the plot of the video, John McClain's car breaks down at the most inopportune moment and he goes on an extreme journey in search of a new battery. Along the way, the hero meets his old enemies and allies, whose roles were also played by the actors from Die Hard. And of course, there were chases, explosions and the hero's traditional squeezing through the ventilation shaft (this time with a battery in his hand).
The new ad is based on the very first film in the franchise, which was released in 1988. It is he who is recognized as the most successful of the entire series. The first comments on the video on social networks even express the opinion that this short video is more interesting than all the Die Hard sequels put together.
The video was created in collaboration with The Marketing Arm marketing agency. It will be shown for the first time during America's Game of the Week, an American football show on Fox. Then the video will be shown during various TV programs in 30- and 15-second versions. In addition, the advertising video will be posted on YouTube, social networks, and will also become an important element in the design of the company's stores.
