Anheuser-Busch InBev Brewing Corporation, which owns such popular brands as Budweiser, Corona, Chernigivske, has chosen a new strategy for interacting with customers. Now she will collaborate with the famous Belgian music festival Tomorrowland and DJ Tiësto.
The Tomorrowland festival (this year it will take place on July 22-24) is one of the most significant events in the world of electronic music, it is broadcast in 25 countries and gathers a huge audience. Fans of this musical genre will also be delighted by the company's collaboration with one of the world's most famous DJs - Tiësto, who will present a joint advertising campaign "Infected by Music" (Infected by Music) with beer delirium BUD, the main idea of which will be to unite people under the influence of music.
Anheuser-Busch InBev was born in 2008 from the merger of Anheuser-Busch and InBev. The corporation is international, and its headquarters is located in Belgium. In total, Anheuser-Busch InBev owns about 300 beer brands, the company is the world's largest brewer.