In the difficult conditions of the coronavirus pandemic, the company will help customers find options for orders, and restaurants and bars not to lose customers.
The Bud Light brand has created a service on its website where you can find out in which local bars and restaurants you can order delivery or takeaway. The service will work in the United States, where most people are now staying at home in self-isolation. They will have access to information about cafes and restaurants where they can order.
And for establishments, such a service will become quite powerful support, since many restaurants are now experiencing significant difficulties due to the outflow of customers. The restaurant business was one of the first to be hit hard by the current situation. Accordingly and Bud Light is experiencing a downturn in demand on their products, a significant part of which depended on sales in such local establishments.
The restaurant tracker is called Bud Light: Open for Takeout. Now the service is filling its database, restaurants and cafes can leave information about themselves. But from March 27, visitors will have access to the list of establishments. Part of the brand's budget for media advertising will be spent on promoting the service and raising consumer awareness of it.
Also the brand's parent company Anheuser Busch announced that it will redirect its spending allocated to sports and entertainment to the needs of non-profit organizations that are involved in the fight against the coronavirus pandemic. And earlier it was announced that Anheuser-Busch has begun using part of its production capacity to produce hand sanitizers, which will then be donated to the Red Cross free of charge.