The Budweiser brand has created the world's longest video chain of people saying "Whassup?".
December 20 marks the 20th anniversary of the famous "Whassup?" and brewery Anheuser Busch Budweiser decided to celebrate this event by resurrecting the “classic” on Instagram. It was based on the original idea to create the world's longest video chain of people saying "Whassup?" using a tool like Instagram Stories.
Users were asked to share their video captioned "Whassup" on Instagram Stories by tagging it @BudweiserUSA. The brand then combined all these videos into one thread. To "warm up" some famous athletes were connected to the project, such as baseball players Blake Snell and Luis Severino.
The original "Whassup?" was launched in 1999 and is based on a short film about childhood friends often spelled "whassup?" (short for "what's up"). Simple in its essence, this advertising campaign has become not only famous, but considered one of the best in the history of marketing. She has had a noticeable impact on pop culture, she has been repeatedly played up and parodied in films and TV shows. The company continued until 2002.
Attempting to play on the nostalgic feelings of users is a popular strategy among many marketers, and Budweiser actively uses it. For example, the brewery recently brought back a series of commercials for Real Men of Genius, created back in 1998. This time, the commercials are being used to promote a special batch of Gloria Brew created in honor of the St. Louis blues.