Starting August 8th, the Impossible Whopper will be available at 7,000 Burger King locations across the US.
The US Food and Drug Administration (FDA) announced this week that it has approved a key ingredient in artificial meat, soy leghemoglobin, for consumption. And that means the path is open for the Impossible Whopper.
A burger with a "fake" patty will only cost a dollar more than a beef version. The Impossible Whopper contains 15 percent less fat and 90 percent less cholesterol than the standard Whopper. Burger King says consumers simply won't be able to tell the difference. However, they should note that the Impossible Whopper is dressed with mayonnaise, so it's not suitable for vegans.
To prove that there is no difference in taste, Burger King will hold a special promotion, the participants of which will be able to test the taste of two versions of the burger at once. Between August 8 and September 1, network customers can get both the Whopper and the Impossible Whopper for $7.
The fact that a burger with artificial meat will appear in 7,000 restaurants at once and consumers from all over the country will be able to appreciate its merits means a huge step for Impossible Foods, the company that developed this “meat”. It should be noted that this task was not trivial, it took a huge amount of research and come up with many original solutions. As a result, it was possible to create a product that resembles meat not only in taste, but also in texture. AT Impossible Foods confident that they can change the world more than any other company in history has done.
Going forward, Impossible Foods also plans to start selling artificial meat products in supermarkets. But the exact date of this event is still unknown.