By launching a new offer, Burger King has made comparisons with Starbucks coffee shops.
Burger King, an American fast food chain specializing in burgers, has announced a subscription to BK Café Coffee for app users. Under the terms of the promotion, for only $5 per month, customers at participating Burger King restaurants can enjoy a small cup of freshly brewed coffee daily.
With the launch of the app, the company is taking on some of the biggest take-out coffee retailers in the international market, such as Starbucks and Costa Coffee. To use a subscription, you must use the specials tab in the application daily Burger Kingto redeem your cup of coffee. Today, the company manages more than 16,000 restaurants around the world. The offer includes American establishments in selected locations, marked in the application.
By launching a new offering, Burger King has drawn comparisons to Starbucks coffee shops, which the company believes offer drinks at inflated prices. “Enjoy BK Café for a month for the price of a large Starbucks cappuccino,” is the slogan advertised for the new BK subscription. Previously, Burger King actively compared its products and services with its main competitors in its new promotional offers. McDonald's и KFC.
Burger King president Chris Finazzo said the chain continues to use technology to improve the customer experience at fast food restaurants: “We are proud to launch our own subscription service where guests can now enjoy a hot cup of coffee every day for as little as $5 a month. ".