The American fashion house has announced the cessation of production of the catwalk clothing line.
American fashion house Calvin Klein, part of the PVH Corp group, has announced the cessation of production of the catwalk clothing line 205W39NYC. This is reported by the publication Women's Wear Daily.
In December 2018, the company made the decision to relaunch the 205W39NYC luxury collection with a new designer after its creative director Raf Simons left his post. Ultimately, the fashion house announced the complete closure of the catwalk line. It is noted that PVH and Simons decided to end their cooperation, as Calvin Klein chose a new marketing strategy for the development of the brand, which did not coincide with the vision of the creative director.
The company also announced the upcoming closure of the office in Milan and the reduction of its own staff in New York. In total, about 100 employees will be laid off, which is 1% from all employees of the PVH Corporation. At the same time, it became known that Michelle Kessler-Sanders, the current head of the Calvin Klein 205W39NYC division, will leave his post in June 2019. Currently, Calvin Klein's main income comes from the sale of underwear and denim - it is in these areas that the new brand concept will be built. The company is currently looking for a new creative director.
According to Emanuel Chirico, CEO of PVH, the company has invested in the development of the 205W39NYC line in recent years. fashion house Calvin Klein about 60-70 million dollars, but did not receive the expected return. In January 2019, it also became known that CK plans to close its flagship store in New York, which opened back in 1995. It was previously reported that the restructuring of the business would require about $120 million from CK over the course of the year.
Simons' latest collection, 205W39NYC, was released in February 2019. Despite plans to close the runway line, market sources close to the company say the fashion house will continue to dress celebrities.
