J12 Yacht Club brought a modern interpretation of the yacht club to Chanel.
Specializing in luxury goods Chanel company opened her own yacht club on Shelter Island in New York. The exclusive space was created in celebration of the 20th anniversary of the iconic Chanel J12 watch, inspired by the iconic J-class racing yachts.
However, it is necessary to make a reservation that the yacht club was not opened on a permanent basis, but only for 5 days (from July 17 to July 21), in a pop-up format. Visitors were invited to have a good time on the island, which was equipped with individual umbrellas, coolers, surfboards, badminton seats and table tennis tables. Those who got bored of this pastime could leave their sun lounger and visit the games room with its wide selection of classic board games. The Sunset Beach boutique was also located there, where visitors could discover the new collection of Chanel J12 watches. And on the evening of July 20, there was another private dinner on the occasion of the 20th anniversary.
The history of J-class yachts began in the 30s of the last century. This class was required to apply a single standard for yachts participating in the America's Cup regatta. The thing is, the regatta's fleet was constantly replenished with ever larger vessels, the characteristics of which often left no chance for competitors. In order to return sports interest to competitions, it was decided to develop a single standard. This is how the J-class yachts appeared, the length of which did not exceed 41 meters. During the period from 1930 to 1937, 10 of them were built.
The outbreak of World War II interrupted the competition. And after its completion it was no longer up to expensive and large J-class yachts. Most of the built ships were scrapped, and other standards were developed for participation in the regatta, requiring more modest sizes. Interest in the J-class re-emerged only by 2000. Surviving yachts (Shamrock V, Endeavor and Velsheda) have been restored, and replicas of other legendary yachts of the past have also begun to be built.