The new product will be available from February 13.
Chick-fil-A, a fast-food chain specializing in chicken dishes, has unveiled its vision of a genuinely plant-based burger. The cauliflower sandwich was the first completely vegetarian product in the fast-food company's history.
The company said it created an unusual substitute for the classic burger as part of an initiative to find plant-based alternatives. Instead of chicken, Chick-fil-A used specially prepared breaded cauliflower.
The new product will appear on the menus of several chain restaurants in the U.S. as early as February 13. The plant-based burger will be tested in Denver, Charleston, South Carolina, and Greensboro-Triad, North Carolina.
The fast-food operator has been working on a plant-based sandwich for more than a year. At the same time, its main competitors have long been testing plant-based alternatives using meat substitutes from Beyond Meat and Impossible Foods. But such burgers have lost fans of late. And the company decided to surprise its customers with a fundamentally new approach to finding organic ingredients.
“We explored every corner of the plant-based space in search of the perfect centerpiece for our plant-forward entrée,” Chick-fil-A Culinary Lead Stuart Tracy said in a statement. “Time and time again, we kept returning to cauliflower as the base of our sandwich.”
In the American and European markets, the popularity of cauliflower in fast-food restaurants is nothing new. For example, Buffalo Wild Wings has a variety of cauliflower dishes on its menu. The product is also actively used by other players.