This will be the first update of the logo and packaging in 12 years, and the company has tried to make them as attractive as possible to young buyers.
Updated packs will receive all types of chips, and Lay's has several dozen of them. On the new Lay's, the logo will be significantly reduced, the text will take up less space on the pack, additional visual elements will practically disappear.
The main attention is paid to photographs of the chips themselves. Moreover, the designers took into account how the representatives of the new generation of millennials and Gen Z, who spend a lot of time on Instagram, are accustomed to perceive the visualization of food. Photos of chips, sauces and other elements are taken mainly from an upper angle, the location and presentation of food are also thought out, worthy of getting into Instagram posts.
In addition to changing the design of the packs, the company will also carry out a number of other marketing steps. The brand website will be relaunched. Also, marketers have developed billboards demonstrating the new pack design, and in addition, commercials for TV and Internet channels have been created, which will appear in the next month. And now on YouTube you can see a short video tracing the changes in the design of Lay's packs from the 50s to the present day.
Frito-Lay North America is the parent's highest-grossing division to date. PepsiCo. Efforts to win over the younger generation, which are expressed through various advertising campaigns on Instagram and other social networks, are aimed at strengthening the main brand of Lay's. And as the financial results show, these efforts are not in vain. In the second quarter of this year alone, the division showed a profit growth of 5%.
