media company CNN acquires Zite, an app development company for iPad. With the help of the service Zite users can read news directly from the device. The amount of the transaction according to preliminary data will be 20-25 million US dollars.
Zite, a startup created in March of this year, is built on the same principle as many news reading services that are now popular. The application “collects” news from hundreds of resources, taking into account the tastes and wishes of a particular user, taking into account some data from social networks and Internet services, in particular Twitter и Google Reader.
The acquisition will allow CNN get another, serious enough channel for distributing your content. Although this will not be done directly, Zite will continue to function as an autonomous company, rather it is about the exchange of technologies and developments. Such a deal outlines the trends in the development of information flows, promising in the future the widespread use of mobile technologies for reading and aggregating news, as well as a more personalized approach to selecting them for each reader.