The BeApp platform allows you to take part in a virtual concert by combining gaming components with elements of social networks.
As concert venues and music festivals remain closed this year, artists are increasingly turning to streaming apps, attracting fans while creating opportunities for platforms and marketers. And this trend may continue for a long time, because even when all restrictions are lifted, many consumers will not want to attend large gatherings of people.
For this reason Coca-Cola and became the exclusive launch partner for BeApp, a new music streaming platform that debuted in early May. The company is taking some risks as the newcomer will have to face stiff competition from YouTube, Instagram, Twitch and Facebook, not to mention a variety of music streaming services like Spotify, Pandora and Apple Music. For Coca-Cola, this is a kind of experiment. At a time when it is impossible to sponsor various concerts and sporting events, the soda manufacturer is trying new formats.
Coca-Cola will attract many well-known performers to the service, which can have a very positive impact on the development of BeApp. In particular, in the coming weeks, Katy Perry, Steve Aoki and the musical group Hamilton will take part in the musical Coke Studio Sessions. In total, more than 100 artists from all over the world will take part in the #BeApp: Coke Studio Sessions project.
The BeApp platform is not just an opportunity to listen to music, the service allows you to take part in a virtual concert. Thanks to the presence of elements of social networks, users can interact with each other, and game components will allow you to accumulate additional points, then opening up new opportunities. Such as "front row seat" where their photo and name will be clearly visible during the virtual performance. Another feature is the ability to make donations, which as a result will go to the fight against coronavirus.
BeApp has been in the app stores for a couple of weeks now, and you can download it for free. Reviews about the platform are contradictory. Users praise the idea itself, but criticize the execution. In particular, a poorly thought out interface and delays during execution are noted.