Analytical agency Interbrand published the next rating of the most expensive brands in the world for 2011. This year there were no special changes, the top five generally remained unchanged compared to last year.
The first place is still Coca-Cola. The value of this brand increased slightly and amounted to 71.861 billion US dollars.
The only significant event can be called the fact that it entered the top ten Apple, coming from seventeenth place. Left the list Nokia, which managed to move eighth place to fourteenth in one year. That's actually all the changes associated with the positions occupied.
The value of almost all brands is dozens (except Microsoft и General Electric) has increased. And most of all at the same Apple – directly to 58%. Things are going well for Google, whose value increased by 27%.
When compiling the rating, such indicators as the financial position of the company, the influence of the brand on the market, and the visible prospects of the brand are taken into account. Of course, this list does not accurately convey the situation that has developed around a particular brand, but the attitude of consumers towards it reflects quite well.