Apparently in order to revive interest in the already classic legend, the company Coca-Cola announced its intention to hide its main value - a piece of paper on which the recipe for the most popular soft drink in the world is written by hand.
The recipe, written by the founder of the company, John Pemberton, has been kept in a bank cell for more than 86 years. SunTrust. There is a beautiful story even about how the paper got there. She tells that in 1919 the company took a large loan from the bank, leaving a piece of paper as a guarantee. And although all interest was paid already in 1925, it was decided not to touch the recipe, leaving it in a safe deposit box. The recipe was passed from one leader to another orally, as the druids did, telling their successors about the composition of the magical brew. Now the relics have a new place in the museum World of Coca-Colalocated in Atlanta, Georgia. The solemn event is dedicated to the 125th anniversary of the company.
Nowadays, the recipe has only historical value, as a kind of talisman of the company. With the development of chemistry, it is no longer difficult to determine the composition of any liquid. That's just the magic of the brand can not be prepared by mixing various ingredients.