The Coca-Cola Company is no longer a newcomer to the world of coffee, but the world leader in the beverage industry plans to make a significant breakthrough in this industry.
By the end of 2019, Coca-Cola Coffee will be available in more than 25 markets worldwide.
The drink is a mixture of soda and coffee. It has less caffeine than a cup of coffee, but more than a can of regular cola. The drink also contains less sugar. According to the company, Coca-Cola Coffee was created for people who want to cheer up a little by the middle of the working day, but do not want to drink full-fledged coffee at the same time.
Coca-Cola Coffee was born as a response to the rapidly growing ready-to-drink coffee market. This segment is the fastest growing in the coffee category, with an increase of 31% over the past years. From 2013 to 2017, iced coffee sales in the United States grew by at least 10% annually, according to Mintel research. In more conservative Europe, this trend is not so noticeable, but it is also present.
Still coffee Coca Cola business was mainly concentrated in Japan, where ready-to-drink coffee is highly popular and has been sold in vending machines for decades. But the company began to really actively work in this direction in 2006. In 2017, Coca-Cola Plus Coffee was introduced in Australia. This was followed by experiments in some Asian countries. The main goal of the company was to make the taste of coffee as pronounced as possible. The result was the emergence of Coca-Cola Coffee.
Coca-Cola also plans to actively expand sales of ready-to-drink coffee under the Costa brand in the European market. The company took over the British coffee shop chain for $5.1 billion, finally closing the deal in January of this year.
